Barça Studios, which is the audiovisual and digital business arm of the ever-prestigious FC Barcelona, has received a €100 million investment from Socios.com, the Chiliz-owned blockchain-based sports fan engagement platform. In return, Socios.com have acquired 24.5% of Barça Studios,
As per the words of Socios.com’s official press release which followed the investment, the money will be used to take FC Barcelona’s NFT and metaverse strategy to new heights, whilst also providing the means to improve the club’s online community which seeks to interact with fans using blockchain-based assets. One of these blockchain-based assets is $BAR, the FC Barcelona ‘fan token’ which the two entities created back in February 2020.
FC Barcelona’s official announcement of the investment mimicked such words, as it stated that the funds will be used to accelerate the club’s audiovisual, blockchain, NFT and Web3 strategy. In speaking on his company’s lucrative investment, Alexandre Dreyfus, CEO of Socios.com and Chiliz, had this to say:
“We are passionate about the role that technology can play in building communities that bring fans closer to their teams and each other. Barça Studios can now leverage our technology, expertise, and global scale”.
The new injection of funds into FC Barcelona’s Web3 efforts comes just days after the club’s inaugural NFT ‘In A Way, Immortal‘ sold for a staggering $693,000 at a Sotheby’s auction in New York on July 29th.
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