Grand Theft Auto developer, Rockstar Games, has updated its terms and conditions to clarify its stance on NFTs and crypto. Essentially, looking to root out any third-party servers that attempt to monetize its product for personal financial gain.
The move comes after American Rapper, ‘Lil Durk’ launched an NFT pass that would grant holders access to a private GTA server. Therefore, profiting from providing exclusive perks utilizing the GTA IP without the consent of Rockstar. As a result, it has drawn the ire of the gaming giant as it looks to protect its highly lucrative brand.
Through the updated terms, Rockstar has highlighted several concerns regarding the misuse of its property. The section pertaining to ‘commercial exploitation’ appears to be doing the heavy lifting:
“Commercial exploitation, including the sale of “loot boxes” for real-world currency or its in-game equivalent, the sale of virtual currencies, generating revenue via corporate sponsorships or in-game integrations, or the use of cryptocurrencies or crypto assets (e.g. “NFTs”)”
Following the announcement, representatives of Rockstar ‘took care’ of Lil Durk’s server through an act of ‘gentle persuasion’. With the latter revealing that they ‘have no choice but to comply with their demands.’
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